our story

Teddy & Me's story began with one mum's determined effort to make premature and tiny baby clothes easily available to family and friends of early arrivals. Like our babies, our business has grown; and today we help you celebrate the arrival of all babies, from teeny preemies to nine month old bundles of joy, with clothes, soft toys and gift to delight any new parent!

It's concept came about in the Summer of 2006, after Sharon Ward, herself the mum of a premature baby, discovered that it was almost impossible to obtain suitable clothing for tiny babies to wear in a neonatal setting. With the help of neonatal specialists and mums of special care babies, Sharon developed a collection of easy access garments for babies in neonatal care.

isle of wight triplets, oliver, tobia and jacob, wearing their teddy and me bundlers

Teddy & Me opened for business in March 2008, following eighteen months investigative research and trials. Trading from a spare room, Teddy & Me clothes were quickly winning praise when Sharon was nominated for Inspirational Business Mum of the Year. 

our first press photographs, taken in 2008.

ITV's This Morning programme announced their ‘Mumprenuer’ competition in July 2008; the search was on to find a mum with a fantastic business idea! Sharon won the regional semi-finals, beating thousands of entries as they were whittled down over a period of three months and appeared in the live final,pitching her business idea to millions.

Following the show we were inundated with requests from boutiques to stock Teddy & Me clothes; although at that point we had no clear idea how we would do this. A meeting with mumpreneur judge, Judy Naaké, was to provide us with the answer. Having built the St Tropez self tan brand into a multi million pound company, Judy is a highly respected business woman. We were thrilled when she decided to invest in the company    

exciting times for teddy and me, flying the british flag and hitting the high street with John Lewis
Within two years Teddy & Me were supplying hospitals and stores internationally with stockists as far away as UAE, USA and Australia. Closer to home, we were thrilled when our clothes became available through UK high street giant John Lewis in 2012. 

Today we supply one of the largest collections of premature baby clothes and accessories in Europe. Along with our British made clothing collection for babies up to nine months of age. Our dedicated team work tirelessly to ensure the very best products are available to you.

All for the love of babies x